WAUKESHA, Wis., October 21, 2015   – Seroka, a full-service brand development and strategic communications firm, is actively partnering with mortgage industry clients across the country and successfully differentiating their brands via its proprietary brand development program.   Seroka is one of only 29 marketing firms in the U.S. with a Certified Brand Strategist designation and specializes in the mortgage industry. For the last 30 years, Seroka has been delivering robust marketing, public relations and strategic communications solutions to its clients. In providing this support, the firm discovered a pressing need to help their clients successfully differentiate themselves in an industry where the products and services are largely commodities. Seroka’s experience, in combination with its Brand Certification attainment, uniquely qualify it to develop and deploy this proprietary brand differentiation process for lenders and B2B firms servicing the mortgage industry. ...

Executive Summary Reverse mortgages are loans that allow seniors to take equity out of their homes to help pay for living expenses or other costs. As the equity in their home decreases, the amount of the loan increases. Unlike a traditional mortgage, seniors do not make monthly payments. The loan becomes due when the borrower dies, moves out of the house, or fails to maintain the property and pay homeowner’s insurance and property taxes. This type of loan is almost always insured by the Federal Housing Administration. As financial pressures on seniors have increased, the numbers of reverse mortgages have grown, and so have the opportunities for unscrupulous lenders to take advantage of seniors. These loans are complex, expensive, and drain equity from the property, leaving seniors with very few options later in life. One out of every ten reverse mortgage is in default and could face foreclosure. Reverse mortgages are expensive. After ten years, interest and ongoing fees on a lump ...

Become a Certified Reverse Mortgage Professional Welcome to the Certified Reverse Mortgage Professional (CRMP) web page. One of our goals as an industry trade association is telling consumers with confidence, you can depend on a NRMLA member. Saying it is one thing; proving it is another. That is why NRMLA created the Certified Reverse Mortgage Professional (CRMP) designation. In every industry, there are individuals who strive to excel. They often do so by earning a credential that distinguishes them as being among the most knowledgeable, the most competent and the most ethical and professional. They make a considerable investment in both time and personal income because they believe in themselves, they believe in the customers they serve, and they believe in the service or product they offer. They want to distinguish themselves from the pack. While hundreds of NRMLA members have accumulated continuing education credits, only 106 individuals have had the CRMP bestow...

Credit scores  simply explained Let's start with the basics Credit scores provide a snapshot of your financial health. Most visitors to American Consumer Credit and Debt Relief Center are interested in the   credit score needed for a home loan . But your  credit score  can affect everything from credit card limits to loans to your ability to rent an apartment or buy a home. Higher credit scores indicate that you are more credit worthy whereas lower credit scores suggests you may be a risky borrower. Credit scores can differ depending on which credit bureau calculates  your score . To simplify this confusion, the three main credit bureaus partnered together to create the Vantage Score.  American Consumer Credit and Debt Relief Center    provides you with the most recent version of this credit score: Vantage Score 3.0 ® . How Your Score Is Calculated Specific credit related behaviors, such as late payments, show up in your cre...

Financial Markets Financial Markets include any place or system that provides buyers and sellers the means to trade financial instruments, including bonds, equities, the various international currencies, and derivatives. Financial markets facilitate the interaction between those who need capital with those who have capital to invest. In addition to making it possible to raise capital, financial markets allow participants to transfer risk (generally through derivatives) and promote commerce. Although regulations and best practices guide financial market transactions, these transactions entail a certain degree of risk. The OCC provides guidance and resources for national banks engaged in financial market activities. Retail credit encompasses a wide range of consumer credit products and services offered by national banks. This topic also covers issues related to retail credit offerings. Follow the links on this page to OCC bulletins, policies, advisory letters, handbooks, gu...

Reverse Mortgage Requirements Any and all homeowners on title must be at least 62 years of age. You must live in the home as your primary residence. Paying for homeowner’s insurance. Paying any real estate taxes. Remaining current on home maintenance. Reverse mortgages are unique in that they do not require income or credit requirements to obtain. It is recognized that they are used often to supplement income and better people’s financial situations which is why they do not have stringent requirements like so many other mortgage products. The only requirements necessary for obtaining a reverse mortgage are: After obtaining the reverse mortgage, you still own your home. That being said, you are still responsible for the things you were responsible for before the reverse mortgage. These things include: With a traditional mortgage, many people escrow their property taxes and homeowner’s insurance with their mortgage payment. Because a reverse mortgage do...

The  Federal Housing Administration (FHA)  pre-approves lenders that in turn offer mortgage loans that typically have low down payments, low closeout prices, and are insured by the FHA in case of default. If you are  considering FHA-insured loans for buying your next home , there are some  basic guidelines  you should consider before jumping right in: #1. First off, the FHA is NOT a lender itself–it simply insures loans that are given through lenders it approves to provide FHA-type loans; mortgage rates and interest may differ between lenders, so  shop around  for the best option #2. While these loans are ideal for people with bad credit, people with credit scores lower than 500 are typically not eligible; however, special arrangements can be made for people with “ non-traditional credit history or insufficient credit ” and each state has its own  lending limits #3. FHA insurance can provide people who are facing extreme financial hardship and str...

There are four ways to fix your credit, and here they are, from worst to best: Worst: Credit Repair Services ! It's tempting to simply pay a company to "do the work for you," but all credit repair services (that includes law firms) have two dirty little secrets they don't want you to know. First, because they charge monthly for their service, they make more money--up to $2,000-- if they deliberately drag out the process, which is why they often take two or three years. Second, you actually wind up doing MORE work than if you did it yourself. In addition to dozens of forms, the credit repair service requires YOU to personally choose which items to dispute, how to dispute them, and you have to constantly send them information that the credit bureaus send you. <b>Better: Follow Instructions From The Credit Bureaus. </b> This is like the wolf instructing the sheep. The credit bureaus are NOT your friends. This approach costs nothing, but you get what yo...

Want To know How To Get Rid Of  Your     9-5 Job By Making Money Online? Choose The Answers Below To Get Your Customize   Making Money System ! Work at Home with AmeriPlan Thank you for your request a couple of months ago for additional information about working with our home based business.  Ameriplan is the number one Discount Medical and Dental Company in the United States with over 20,000 people working with them and almost 2 million members on the health plans nation wide.   Almost 20 years ago AmeriPlan decided to get smart!  They saw several other large national companies building huge corporate offices all over the country in every city with a population of over 100,000.  They were out there hiring people to come and work in those offices paying them full time salaries to work 9 a.m. to 6 p.m. 5 days a week.  What AmeriPlan was able to see was that these companies were losing millions ...

NREP 8 Year Anniversary Today As you know we decided to take a little break for the 4th of July holiday.  I (Frank) did however want to make mention that today marks the 8 year anniversary of our show.  I started this whole mess with one little video done for my loan officers on July 2, 2007.  2007 was a tough year and all my guys were struggling to make it.  I stumbled on video and made one to try and motivate them to do the things that are proven to work no matter what the market says.  After I sent it out, I knew I was on to something and I continued to do it every day since then.  You can see that first video below.   It may be the dumbest thing you’ve ever watched.   I won’t get into the details of our journey, but I will remind you that you can click on   “Our History”   above to get a snap shot of how this all came together.  But I would like to say a couple things.  Our journey hasn’t been all ...

"Unique Marketing Test Reveals Likely Election Winner." The Secret? One Name Captures the Emotions of Voters.How do you reach inside the mind of voters to determine who they will vote for, even before they may even know themselves?That is the particularly intriguing question faced by hundreds, even thousands of pollsters, not to mention politicians. As the public is exposed to the daily, hourly barrage of skittishly jumping results of the polls, there seems to be no way to measure what will happen, except to say it is "virtually a dead heat."Hakim Chishti, Executive Director of the research firm Advanced Marketing Institute (AMI) believes his form picked the likely winner. And it will not be anywhere near a "too close to call election." In fact, according to Chishti, "one of the candid...

Be sure to catch all of your real estate news and mortgage news here on the National Real Estate Post with Frank Garay and Brian Stevens. And don’t forget about the only products that they endorse, Listing Booster and MoveTube. These products are simply the best products available for loan officer and real estate agents to use to generate new business today. Remember our motto: “Your Listing – Your Lead” and this is to the benefit of the real estate agent AND the loan officer. If you want to learn more about how Frank and Brian can help you with their innovative products, call our team at   855-743-7431   or   CLICK HERE . We are very excited about our new product, Move Tube. Move Tube is the ONLY interactive property search channel on TV in the world and it’s available for you to take advantage of. Currently MoveTube is on Roku 3 devices, however it will be available on all other Roku devices shortly. Programming has begun to launch MoveTube on Amazon, and Yahoo w...

NREP 8 Year Anniversary Today As you know we decided to take a little break for the 4th of July holiday.  I (Frank) did however want to make mention that today marks the 8 year anniversary of our show.  I started this whole mess with one little video done for my loan officers on July 2, 2007.  2007 was a tough year and all my guys were struggling to make it.  I stumbled on video and made one to try and motivate them to do the things that are proven to work no matter what the market says.  After I sent it out, I knew I was on to something and I continued to do it every day since then.  You can see that first video below.   It may be the dumbest thing you’ve ever watched.   I won’t get into the details of our journey, but I will remind you that you can click on   “Our History”   above to get a snap shot of how this all came together.  But I would like to say a couple things.  Our journey hasn’t been all fun and...